Taste Inc. have recently changed the direction of their product range, moving from microwavable burgers to 100% chargrilled chicken fillets. This of course requires an equal change of direction regarding market positioning, target audiences and customer bases. A large percentage of the brand’s existing followers across digital and social media platforms hadn’t engaged with the brand since they changed their product range. Equally their email newsletter list had ceased to be sent regular email communications.
My involvement with the Taste Inc. rebranding was to create and maintain their online presence along with creating internal and external advertising from emails to wallpapers, banners and digital signage adverts. I have helped Taste Inc. continue to update their brand and image, whilst also increasing customer interest and engagement online.