The goal of the CPF website refresh, was to modernise the aesthetic, improve the user experience and increase conversions.
During the website design process we had 3 main goals in mind. We wanted to develop a content-focused design, that is easy to update, adapt and be used on mobile devices. The idea was to convey a clean, sleek and minimal look/feel. We kept things quite simple and decided to use the idea of a layout grid that is already very successful on the web, photography and film making.
As part of the main website redesign, I had to improve the current Internal communications portal for the company and do a full branding refresh. The branding included business cards, compliment slips, letterheads, memory sticks, word documents, excel documents, PowerPoint documents, Email Signatures, Presentations and other.