CP FOODS (UK)
The goal of the CPF website refresh, was to modernise the aesthetic, improve the user experience and increase conversions.
During the website design process we had three main goals in mind. We wanted to develop a content-focused design, that is easy to update, adapt and be used on mobile devices. The idea was to convey a clean, sleek and minimal look/feel. We kept things quite simple and decided to use the idea of a layout grid that is already very successful on the web, photography and film making.
As part of the main website redesign, I had to improve the current Internal communications portal for the company and do a full branding refresh. The branding included business cards, compliment slips, letterheads, memory sticks, word documents, excel documents, PowerPoint documents, Email Signatures, Presentations and other.
As part of the main website redesign, intranet and other applications we had to do a complete re brand of the company. Some of the documents can be seen below.