CP FOODS (UK)

Website Overview

The goal of the CPF website refresh, was to modernise the aesthetic, improve the user experience and increase conversions.
During the website design process we had three main goals in mind. We wanted to develop a content-focused design, that is easy to update, adapt and be used on mobile devices. The idea was to convey a clean, sleek and minimal look/feel. We kept things quite simple and decided to use the idea of a layout grid that is already very successful on the web, photography and film making.

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CP Foods UK

Intranet

As part of the main website redesign, we had to improve the current Internal communications portal for the company and do a full branding refresh. The branding included business cards, compliment slips, letterheads, memory sticks, word documents, excel documents, PowerPoint documents, Email Signatures, Presentations and other.
Intranet
Intranet Intranet

Branding

As part of the main website redesign, intranet and other applications we had to do a complete re brand of the company. Some of the documents can be seen below.

Typography

Typography helps to center CPF's brand identity and should be used consistently across external and internal usage. To help ensure that all of our visual communications are consistent, CPF uses a select group of preferred typefaces for digital materials and one default typeface.
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Imagery

We chose to use flat minimalistic design approach that emphasizes usability. It features clean, crisp edge, bright colours and two-dimensional/flat illustration. Rather than bringing aspects of real life to an interface, this illustrates a clear separation between technology and tactile objects.
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Color scheme

We selected three main colors to use throughout the corporate branding and six value colors to use internally.
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Implementation

CP Foods UK Branding

Corporate Presentation

As part of the main website redesign, intranet and other applications we had to do a complete re brand of the company. Some of the documents can be seen below.

Custom Corporate Powerpoint design.

Other Artwork

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CP Poster Design