CP FOODS (UK)
The goal of the CPF website refresh, was to modernise the aesthetic, improve the user experience and increase conversions.
During the website design process we had three main goals in mind. We wanted to develop a content-focused design, that is easy to update, adapt and be used on mobile devices. The idea was to convey a clean, sleek and minimal look/feel. We kept things quite simple and decided to use the idea of a layout grid that is already very successful on the web, photography and film making. Visit website.
As part of the main website redesign, intranet and other applications we had to do a complete re brand of the company. Some of the documents can be seen below.
Preview of the corporate presentation redesign for CP FOODS. (Slides that show sensitive information have not been included.)