E-A-T Everything you need to know

On August 1, Google confirmed the release of a bread core algorithm update.

Among the changes was a much stronger emphasis on E-A-T:

  • Expertise
  • Authority
  • Trustworthiness

There are a few things that you can do right now to improve your chances of ranking well in the search results.

1) Include Author Names & Biographies for All Editorial Content

The guidelines state that "Understanding who is responsible for a website is a critical part of assessing E-A-T". For landing pages and product pages, this means that business contact information should be easy to find.

For blog posts, this means that the information about the author needs to be available to evaluate if they are a suitable expert for the blog post topic.

The guidelines state:

“The reputation and E-A-T of the creators of the MC [main content] is extremely important when a website has different authors or content creators on different pages.”

If the author information is not available or hard to find, this could hurt the E-A-T score.

2) Invest in Personal Branding

There is certain work that you can do to improve your website E-A-T score and gain audience trust. SEO experts recommend enhancing the "About Us" page by mentioning all the publications you're featured on. Apart from that, you can try to keep a listing out the testimonials and customer reviews to boost trust among the visiting audience and also you could add schema information to Google about your content.

3) Remove or Edit low E-A-T Content

According to the Google guidelines, websites with quality links have a better E-A-T score. Getting links from a low authority and an irrelevant site adds no value and can adversely affect the E-A-T score. If your website is in the food sector, work towards getting backlinks from the relevant websites in the food industry with high trustworthiness and authority. Building backlinks from related sites can improve your website score.

3) Invest in Security

Trustworthiness isn't just about reputation or accuracy - it's also about security.

The first thing you can do is to ensure you have an SSL certificate installed. If your website is missing the green SSL padlock that could also hurt your E-A-T score.

5) Moderate User-Generated Content

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